Top 5 Delivered Meal Kits and Specialty Foods Apps in Oceania Q4 2023

In Q4 2023, the delivered meal kits and specialty foods sector saw interesting trends across the top 5 apps in Oceania. Here's a closer look at their performance.

HelloFresh: Meal Kit Delivery experienced a fluctuating trend in weekly downloads, starting at around 5.4K in late September and peaking at 6.3K in mid-October before gradually declining to approximately 2.3K by the end of December. Weekly active users saw a similar pattern, beginning with 185K users in late September, dipping to around 145K in mid-December, and then slightly increasing to 164K by the end of the year.

Youfoodz: Custom Meal Plan showed a steady download rate throughout the quarter. The app started with 3.8K downloads in late September, observing a slight peak at 4K in late October, and then declining to 1.6K by the last week of December.

Vivino: Buy the Right Wine displayed a consistent increase in weekly revenue, beginning at approximately $1K in late September and reaching around $1.9K by the end of December. The app’s downloads also followed an upward trend, starting at 900 and peaking at 2.2K in mid-December, before slightly dropping to 1.9K by the end of the month. Weekly active users mirrored this growth, beginning at 4.7K in late September and peaking at 6.4K in mid-December, before ending the year at 6K.

My Muscle Chef saw a gradual decline in downloads over the quarter. Starting with 1.1K downloads in late September, the app peaked at 1.7K in early November but then declined to 651 by the end of December.

EveryPlate: Cooking Simplified maintained a steady performance in weekly downloads, starting at 816 in late September, peaking at 1.6K in late October, and ending the quarter at 738. Weekly active users started at 17.2K in late September and experienced a gradual decline, ending the year at 16K.

These insights are based on Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.